There is no denying that CELL™ is one of the most iconic names in terms of bowling balls. From day one, the Nucleus™ block design provided game-changing performance and forgiveness for all bowlers no matter their style or abilities. SO, Roto Grip thought why not take one of the greatest of all time and make it even better!

The new X-CELL™ unlocks greater levels of performance and forgiveness thanks to A.I. Core Technology and the new eTrax™ ULTRA coverstock material. Some might say this ball provides forgiveness overload, Roto Grip begs to differ. They like to think this is just the beginning of changing the game yet again.

 

From day one, the end goal was to develop and create a high-performance ball from a completely different dynamic performance-focused perspective. Tour level players and above average bowlers from around the globe have always asked for a ball that produces control and continuation with minimal direction change in order to battle those tougher and more demanding and over reacting conditions. They spoke, Roto Grip listened! So, they went to work to formulate and create the ultimate “TOUR PLAYER” ball. And truth be told, after months and months of trials and errors, Roto Grip was finally able to construct the optimum control and continuation for every style of bowler no matter their rev rate. Control, stability, and versatility unified into one dynamic ball that is a must for every single serious or semi-serious bowler.